1. Eight out of ten consumers own at least one and up to ten or more customized promotional products.
2. Fifty-three percent of consumers who own promotional products use them at least once a week.
3. Promotional products are retained for up to two years by six out of ten consumers.
4. Unwanted promotional products are thrown away by only one in five people.
5. Fifty percent of consumers had previously worked with an advertiser when they received their advertising specialty. Eighty-five percent of consumers conducted business with an advertiser after receiving their branded promotional product.
6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
7. Sixty-two percent of consumers surveyed could recall the name of the advertiser, the product or service advertised and identify the type of promotional product received in the last two years.
8. Customized magnets offer the lowest cost per impression of any promotional product in the U.S.
9. Fun Fact! Commemorative buttons are the first known promotional products and trace back to 1789 when George Washington was elected president.
10. Promotional products create a more favorable impression of the advertiser fifty-three percent of the time.
11. Consumers would like to receive promotional products more often forty-eight percent of the time.
12. Sixty-nine percent of consumers would accept a promotional product if they felt it would be useful.
13. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep to friend, colleagues, and family members.
14. Promotional magnets provide an incredible ROI due to their longevity and the consumer unwillingness to discard them.
15. Ninety-one percent of consumers have at least one promotional product in their kitchen, seventy-four percent have at least one in their workspace, fifty-five percent have at least one in their bedroom.
16. Seventy-seven percent of consumers say a promotional product’s usefulness. It is the number-one reason to keep it, with magnets, health and safety products, computer products and writing instruments ranked as the most useful.
17. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
18. Wearables are the top product category, followed by magnets, writing instruments, bags, calendars and drinkware.
19. There were thirty-two exhibitors at the first promotional product tradeshow. It was held in 1914.
20. Women are more likely to have bags, writing instruments and magnetic calendars, whereas men are more likely to own shirts and caps.
21. Ownership of logoed outerwear is highest in the Midwest, with fifteen percent of people owning an item.
22. Custom mugs in particular are more effective advertising than radio and t.v. spots; fifty-seven percent of people were able to recall the advertiser on a mug, versus thirty-two percent of radio and twenty-eight percent of television.
23. Including promotional products in your media mix increases the effectiveness of other media by up to forty-four percent.
24. Customized magnets are one of the simplest promotional product to order and distribute.
25. Promotional products draw as many as 500 percent more referrals from customers who are satisfied with an organization than a simple appeal letter by itself.
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